Roku / music_and_podcasts / NEW MUSE TV
REVIEW
New Muse TV is a small music-video channel still finding its programming.
An independent Roku channel from Market Research Design LLC pitches itself as a 24/7 music-video and original-show network for emerging artists. The promise is bigger than what's currently on screen.
BY THE APP COMRADE DESK · MAY 10, 2026 · 3 MIN READ
New Muse Tv
MARKET RESEARCH DESIGN LLC
OUR SCORE
6.4
ROKU
★ 5.0
PRICE
Free
Roku’s music-and-podcasts shelf is a strange neighbourhood. The big names — Pandora, iHeartRadio, the Roku Channel’s own music section — sit next to a long tail of independent video channels that nobody at the platform curates closely. New Muse TV, from a small studio called Market Research Design LLC, is one of those long-tail entries.
The channel pitches itself in its own description as a “24/7 streaming” home for clean music videos, original shows, and a platform for emerging artists. It launched in September 2025 and most recently updated in March 2026, which puts it firmly in the category of a small operation that’s still actively maintained rather than abandoned. That distinction matters on Roku, where dead channels outnumber live ones.
What’s harder to assess from the outside is how much of the programming promise is already on the grid versus still on the roadmap. The Channel Store listing is thin on previews, and a viewer installing it today is signing up to find out.
A music-video channel lives or dies on what plays when you walk away and let it run. New Muse TV is still building that loop.
FEATURES
New Muse TV is a free, ad-free Roku channel positioned as a 24/7 music-and-entertainment destination. The channel describes its programming as clean music videos, original creative content, and shows built around emerging artists and creators. It launched on the Roku Channel Store in September 2025 and received its most recent update in March 2026.
There are no in-app purchases, no sign-in wall, and no subscription tier — installing the channel from the Roku Channel Store gets you straight to whatever is currently scheduled. The "clean" framing in the channel's own description signals family-safe music-video curation, which puts it in a different lane from the explicit-friendly catalogues on the major platforms.
Discovery on Roku for a channel like this is the cold-start problem: there are no user reviews surfaced on the storefront, no editor's choice flag, and no featured artwork beyond the icon. You find it by searching, or by stumbling across it in the music-and-podcasts category list.
MISSION ACCOMPLISHED
Going free and ad-free on Roku is a real choice. Most independent music channels on the platform either pre-roll ads against every video or paywall the back catalogue; New Muse TV does neither. For viewers who keep a music channel running as ambient background while they cook or work, no-interruption playback is the single feature that matters most, and the channel ships with it as the default.
The artist-spotlight framing is also the right one for a small independent channel. Trying to compete with the majors on catalogue depth would be a losing bet. Curating around emerging acts and original creator-led shows is a defensible niche, and it gives the channel a reason to exist alongside the bigger services.
ROOM TO IMPROVE
The channel description is aspirational about programming that the storefront listing does not yet substantiate. There's no featured image, no preview clips, no host-name credits, and no published schedule on the Channel Store page. A music-video channel lives or dies on what plays when you walk away and let it run, and a viewer can't tell from outside whether that loop is twenty videos or two hundred.
A second issue is platform reach. The channel is Roku-only as far as the catalogue search shows, which limits word-of-mouth — viewers can't tell a friend to "watch it on whatever you have." Roku's own search inside the music category will surface it, but only to people already browsing for something specific.
CONCLUSION
Install it if you like supporting small independent music channels and want a free, ad-free background loop with a clean-content promise. Skip it if you're after the deep catalogues on Stingray, Vevo, or the Roku Channel's own music section. Worth re-reviewing in six months — the difference between a 6.4 and a 7.5 here is entirely about how much actual programming the channel has on its grid by then.