Amazon / Sports / ULTRA BROADCASTING
REVIEW
Ultra Broadcasting is a single speedway's Fire TV channel pretending to be a network.
Florence Motor Speedway built its own Fire TV app to stream local stock car nights. The name is bigger than the broadcast.
BY THE APP COMRADE DESK · MAY 11, 2026 · 3 MIN READ
Ultra Broadcasting
FLORENCE MOTOR SPEEDWAY
OUR SCORE
6.2
AMAZON
★ 5.0
PRICE
Free
There is a specific kind of Fire TV app that exists because a single venue wanted control of its own broadcast and didn’t want to hand a percentage to a national streaming partner. Ultra Broadcasting is one of those. The publisher is Florence Motor Speedway, a half-mile short track in South Carolina, and the app’s job is to put Saturday-night stock car racing on the biggest screen in the house without going through anyone else.
That framing is the whole review. Judged as a national sports streaming service the app is empty. Judged as a venue’s house channel — the digital equivalent of the speedway’s PA system reaching into a living room two counties over — it does what it needs to do and not much more.
The mismatch between the name and the scope is the only real complaint. Call it Florence Motor Speedway TV and the same app reads as honest infrastructure. Call it Ultra Broadcasting and a viewer arrives expecting a catalogue that isn’t there.
This is a parking-lot grandstand piped into a Fire TV channel — and that turns out to be exactly enough for the people it's built for.
FEATURES
Ultra Broadcasting is a Fire TV streaming channel for events broadcast by Florence Motor Speedway, the South Carolina short track that publishes the app. The icon and metadata tell almost the whole story: a free, ad-supported-style sports channel whose entire library is whatever Florence is currently producing — typically weekend stock car nights, support classes, and the occasional special event.
The interface is the standard Fire TV video-channel layout. A featured event up top, a row or two of recent broadcasts below, and a player that plays whatever Florence has live or on demand. There are no logins, no subscription tiers, no profile system, no chat overlay, and no multi-cam switching. It is closer in spirit to a local TV station's free app than to a sports streaming service.
There is no published description, no developer site for the app itself, and no release notes — which is itself a useful signal about the scope of what's being attempted here.
MISSION ACCOMPLISHED
As a venue-owned distribution channel, this works. A short track that wants its Saturday-night races on a living-room TV without paying FloRacing or DirtVision a cut now has a one-tap install for any Fire TV owner in the area. That's a clean business decision, and the app is competent enough to deliver on it.
The price is right. Free is the only reasonable model for a single-venue feed, and Ultra Broadcasting commits to it rather than dressing the channel up as something it isn't.
ROOM TO IMPROVE
The branding oversells what the app is. "Ultra Broadcasting" suggests a network; this is one speedway's stream. A name that named the track would set expectations correctly and probably convert better in Amazon's search. The featured-image and screenshot set is also thin — three phone screenshots and no Fire TV-formatted hero, in a category where the storefront thumbnail does most of the work.
There's no schedule view, no event reminders, no archive search, and no way to know whether anything is live without opening the app. For a venue stream those are the table-stakes features. A regular short-track viewer wants to set a reminder for Saturday's late-model feature, not refresh a home screen on race night.
CONCLUSION
This is a parking-lot grandstand piped into a Fire TV channel, and for the Florence regulars that turns out to be exactly enough. Anyone outside the track's catchment has no reason to install it. Worth watching whether the publisher expands the channel to include other Carolinas short tracks — that's where a name like "Ultra Broadcasting" would start to earn itself.